Maje is a Chief Marketing Officer at SKB banka d.d. Ljubljana.
She is an experienced, visionary leader with highly developed interpersonal skills, problem-solving and decision-making ability, multicultural adaptability, and good communicational skills.
With a demonstrated 20-year history of working in the banking and marketing industries, she is very development-oriented and passionate about pursuing goals: drive change, continue to evolve, never lose interest, explore novelties and keep balance in her private and business lives.
Talk: Agile marketing to boost card sales
Is agile used and brings results only in tech-driven projects?
In this case study, we'll prove differently and show how to form an agile marketing team, lead it and deliver continuous results.
We'll dive into how to apply the agile methodology in product development, data-driven marketing, and communication approaches to boost sales.
Answer the dilemmas of team efficiencies, lack of manpower for quick fixes, and how agile can overcome these obstacles.
Moreover how to easily transform a silos mindset to a collaborative one with the simultaneous shift from finding a customer to fit a product to finding a solution to fit a customer.